Language Bites 2021 – Online Course Launch

New Design | Custom Websites

Language Bites specializes in creating educational programming and events for people who love art and travel.

After many in-person classes and social events were indefinitely shut down due to prolonged COVID restrictions and mandates, the business turned to creating online courses.

The Challenge

The business needed to raise product awareness for its new online course, and nurture site visitors and leads to take action during the active enrollment period.

Course Description Landing Page

A landing page was created featuring lesson information and topic details for the new course. Admins could then send this page link to email list subscribers and promote course highlights and previews on other marketing channels.

Testimonials from past students and FAQs were added to build customer confidence in the product’s quality and value.

Incentivizing Customers to Take Action

Early-bird pricing, a limited enrollment period, and limited class seat availability were used to build urgency for increasing conversions and sales.

We used a countdown widget to visually build this urgency and let customers know how much time was remaining before the special pricing offer expired.

Get More Creative Ideas for Business

delivered to your inbox!

By entering your email, you agree to our Terms of Use and Privacy Policy.